Excelsia College’s International Student Recruitment Manager Jennifer Han and the student acquisition team attended the Austrade Virtual Fair on 28 May. This was the first time the College participated in the event run between Austrade and Study Australia. Over 1,933 visitors attended this year’s event, helping to expose Excelsia College’s brand to potential students, parents, and industry people in the northeast Asian regions. Approximately 98.3 per cent of attendees were between the ages of 20 to 30.
Han connected with prospective students and their parents across Korea, Mongolia, Japan, and Hong Kong over the four-hour session using online video call and live chat conversations with automatic translation (Study Australia, 2022). Excelsia was also able to customise its virtual booth with brochures, videos, and photos.
According to market insights garnered by Study Australia (2022), Korea is the 10th largest source country for Australia’s international education sector. Australia is the second most preferred study destination for Koreans, who are seeking the opportunity to upskill as they prepare to enter the competitive job market and receive post-study work visas to gain industry experience.
Japan is the 16th largest source country for Australia’s international education sector and Australia appeals as a study destination to this group as the Japanese Government augments English language education in school and more recruits are expected to have stronger language skills by employers (Study Australia, 2022). For Mongolians, Australia is their second most popular English-speaking higher education destination just behind America, with strong business links between Australia and Mongolia (Study Australia, 2022). Hong Kong was a prime market for 2021 full-year student enrolments in Australia and the sixth largest source market for the Australian higher education sector (Study Australia, 2022).
The Austrade Virtual Fair is held annually under the ‘Study Australia’ education brand and is the only Australian Government education fair in the region (Study Australia, 2022). Excelsia’s presence at Austrade was a success and will help to increase brand awareness to the Northeast Asia market (specifically Korea, Mongolia, Japan, and Hong Kong). We can’t wait to welcome more international students to Excelsia College and support them on their learning journey.
Reference
Study Australia Virtual Fair, 28 May 2022. Event Participation Opportunity – Study Australia Virtual Fair 2022 Japan, Korea, Mongolia and Hong Kong. https://www.austrade.gov.au/event/SAvirtualfair2022#/event
