Excelsia College

School of Business

Dr Fu Dai | Business Lecturer | Excelsia College

Business Lecturer

Dr Fu Dai 

 Management (UTS)
Contact Details

Telephone Number: 02 98198883



Biographical details

Fu Dai Joined the School of Business, Excelsia College as a casual high-degree research co-supervisor in 2020 and is now a lecturer in Management in the School of Business, Excelsia College. 

Dr Fu Dai holds a PhD in Management from the University of Technology, Sydney. His research interests include organization legitimacy, ambivalent leadership, and network entrepreneurs. Specifically, he investigates network marketing organization legitimation in Malaysia, Australia, Taiwan, China, Hong Kong, Singapore, and Japan. His research also conceptualizes ambivalent leadership in the context of NMO. He has published his papers “Network Marketing Businesses and Chinese Ethnicity Immigrants in Australia,” “Chinese Immigrants in the Network Marketing Business in the Western Host Country Context,” and “The Differences in the Outlook in Management Value in Various Parts of China” in different international journals

Profile of Fu Dai


  • University of Technology, Sydney
  • PhD in Management

Selected publications

  • Dai, F., Eddie, I. 2022. “Dualities, Ambivalence, and Ambivalent Leadership (Context of NMO)”, Flourishing in Our New Normal.” 35th ANZAM Conference, Gold Coast, Australia, 353 -369.  
  • Dai, F., Teo, S. T.T., Wang, K., 2017 “Network marketing businesses and Chinese ethnicity immigrants in Australia”. Journal of Small Business Management. Vol. 55, issue 3, pp. 444-459. Doi:10.1111/jsbm 12244.
  • Dai, F., Wang, K., Teo, S. T.T. 2011 “Chinese immigrants in network marketing business in Western host country context”. International Business Review, Vol. 20, issue 6, pp. 659 -669.
  • Dai, F., Teo, S.T. and Wang, K.Y. 2010, “An extension of the model of network marketing business entrepreneurial performance”, Australian and New Zealand Academy of Management Conference, Adelaide, Australia, Dec 2010 in 24th Annual Australian and New Zealand Academy of Management Conference: Managing Unknowable Futures, ed Gurd, B, ANZAM, Adelaide, Australia, pp. 1-49.
  • Dai, F., Wang, K.Y. and Teo, S.T.T. 2010, “Chinese Immigrants in Network Marketing Business in Western Host Country Context,” Academy of Management Annual Meeting, Montreal, Canada, Aug 2010,
  • Dai, F., Teo, S.T. & Wang, K.Y. 2009, “Identifying and measuring motivational factors in conducting network marketing business by Chinese immigrants”, Australian and New Zealand Academy of Management Conference, Melbourne, Australia, Dec 2009 in 23rd ANZAM Conference 2009 ‘Sustainability Management and Marketing’, ed Beaumont, N, ANZAM, Monash University, Melbourne, Australia, pp. 1-22.