Safoora Pitsi

Lecturer and Program/Course Coordinator (MBR), Academic Lead, Postgraduate Writing Centre

Dr Safoora Pitsi

PhD (Leadership Cognition), MBA Executive, MSc (Information Technology management), BSc (Computer Engineering-Software), (Cognitive Psychology, Behavioural & Cognitive Neuroscience,Brain & Behaviour, University of Tasmania)
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Biographical details

Dr Safoora Pitsi is a lecturer, program, and course coordinator for the Master of Business Research program in the school of Business, and academic lead at Postgraduate Writing Centre. She completed her PhD in 2024 on Perceptions of Leadership Intelligence, investigating how individuals mentally perceive, conceptualise, and categorise leadership using cognitive frameworks.  To further strengthen her research expertise, she completed units of study in cognitive psychology, cognitive and behavioural neuroscience, and brain and behaviour at the University of Tasmania. Dr Pitsi’s research adopts an interdisciplinary perspective at the intersection of cognitive and behavioural sciences and leadership studies. Her work seeks to uncover how enhancing mental and behavioural capacities can improve leadership effectiveness. Her current research focuses on the role of artificial intelligence (AI) in AI–human decision-making processes, with particular interest in how cognitive mechanisms influence collaborative decision-making between humans and intelligent systems. Her recent research on cognitive flexibility was accepted through a peer-reviewed process and presented at the prestigious Open Strategy Workshop at the University of Oxford, where her paper was selected for in-person presentation. Dr Pitsi is an active member of both the British Academy of Management (BAM) and the Australian and New Zealand Academy of Management (ANZAM). She has also successfully secured several competitive research grants at both university and business levels, serving as either the Project Lead or a key member of the research team. In addition to her research activities, Dr Pitsi supervises students undertaking Master by Research degrees. She is available to supervise both doctoral and master’s research candidates, particularly in the areas of cognitive and behavioural studies of leadership, dark leadership, and relation of cognition in AI-human decision-making in organisational context.

Profile of Dr Safoora Pitsi

Education and Qualification

Doctor of Philosophy (PhD) – Perceptions of Intelligence in Leadership, University of Wollongong

Master of Business Administration (Executive) – RMIT University

Master of Science (MSc) – Information Technology Management, Staffordshire University

Course – Behavioural and Cognitive Neuroscience: Brain and Behaviour, University of Tasmania

Course – Cognitive Psychology, University of South Australia

Bachelor’s Degree – Computer Software Engineering, Azad Industrial University

Qualification – Professional Certificate in Experimental Design in Behavioural Psychology London School of Business and Administration, UK, 2026

Awards

Teaching Excellence and Innovation Award 2025

Excellence in Research Award 2025

Publications

Pitsi, S., Billsberry, J., & Barrett, M. (2026). Leadership Categorization Theory: A Critical Replication and Extension with Cognitive Mapping. Journal of Leadership & Organizational Studies, 1(33). https://doi.org/10.1177/15480518251379918

Pitsi, S., Billsberry, J., & Barrett, M. (2024). A Bibliometric Review of Research on Intelligence in Leadership Studies. FIIB Business Review, 13(5), 528-541. https://doi.org/10.1177/23197145231187182 (Original work published 2024)

 

Pitsi S, Billsberry J, Barrett M (2023), "Implicit measures in leadership categorization theory: the case for using cognitive mapping and verbal protocols to study cross-categorization phenomena". Baltic Journal of Management, Vol. 18 No. 5 pp. 668–682, doi: https://doi.org/10.1108/BJM-03-2023-0104

 

Pitsi, S., & Bathula, H. (2026). Towards a visionary and flexible leadership: Embedding cognitive flexibility in sustainable leadership development. In The value of vision in leadership (Chap. 14). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-3373-2392-3.ch014

 

Pitsi, S., Sirigireddy, J. R., Ubhi, J. S., & Shatalebi, A. (2026). Adapting leadership: Building cognitive resilience and flexibility for higher education in the digital era. In Rethinking policy, innovation, and global structures in higher education (Chap. 4). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-2600-0741-9.ch004

Eyaa, S., Ngocha-Chaderopa, E., Tusasiirwe, S., Pitsi, S., Akomea-Frimpong, I., & Nguyen, T. K. (2026). The International Doctoral Study Experience: Reflections on Skills for Success. In D. Teodorescu (Ed.), Dissertation Completion in Educational Leadership: Program Structure, Collaboration, and Experiences (pp. 31-60). IGI Global Scientific Publishing. https://doi.org/10.4018/979-8-2600-1096-9.ch002

 

S Pitsi, U Jasjeet Singh, Sirigireddy Jagadeeswara Reddy, Raza Syed Muhammad Aoun, Aram Shatalebi (2026). Adapting Minds: Cognitive Flexibility and Resilience for Higher Education Leadership in the Digital World. Auckland Chinese Students and Scholars Association. (2026, January 26). Book of Abstracts of the 2025 Interdisciplinary Symposium on the Sustainable Development Goals. 2025 Interdisciplinary Symposium on the Sustainable Development Goals. 2025 Interdisciplinary Symposium on the Sustainable Development Goals (ISSDGs), Auckland, New Zealand. https://doi.org/10.5281/zenodo.18371795

 

  1. Pitsi, Loghman, Saeed (2025). Endangering the Mind: How the Dark Side of Leadership Behaviour Undermines Employee Cognitive Wellbeing – the role of employee psychological capital. 39 ANZAM, Deakin University, Conference Proceedings, https://www.anzam.org/wp-content/uploads/2026/05/BC11085_ANZAM-Papers-and-Abstracts-2025-Conference-Solutions_V7-FINAL.pdf

 

Pitsi, S. & Bagheri, A. (2024). Bibliometric Analysis of Cognitive Flexibility in Entrepreneurial Leadership: Navigating Change and Adaptation. Proceedings 37th ANZAM Conference, University of Wollongong, New South Wales, page 26—53, 2024 Conference Proceedings https://www.anzam.org/wp-content/uploads/2024/12/BC10448_ANZAM-Papers-and-Abstracts-2024_FINAL.pdf

 

Pitsi, S., Chandrakumara., A, & Wickramasuriya, R. (2020).  Do We Have Wicked Problems and Solutions in Strategic Decision Making?30th ANZAM Conference contribution. https://hdl.handle.net/10779/uow.27692184.v1

Scholarship

Beyond publications, I am interested in scholarship work where I can see the impact of research and where a scholar can translate research into actionable outputs for audiences who may be academics, practitioners, or students.

 

  • Presenting various workshops at Postgraduate Writing Centre, on Cognitive Mapping, Qualitative studies and methodologies Postgraduate Writing Centre | Rise 360
  • Guest Speaker at Northen Beaches Radio Station, Sydney, Australia, Feb 2026

Cognitive leadership for Gen Z (Link)

 

  • Presented at HEPP-QN, Monash Conference Centre, Melbourne, Nov 2025

Empowering Student Minds: Mentorship through Cognitive and Innovative Leadership in Higher Education

 

  • Presented at Lumen, September 2025, Excelsia University College, Sydney

Skills-First Transformation as Open Strategy: How Leaders’ Cognitive

Flexibility Shapes Success

 

  • Presented at AAIN, September 2025, Deakin University Melbourne,

(Australasian Academic Integrity Network 2025 Academic Integrity Forum)

Staged Assessment for Integrity: Comparing AI-Assisted and Human-Centric Cognitive Processes in Group Based Learning

 

  • Presented at Oxford second Open Strategy Conference, Jul 2025, Oxford, UK Does

Strategic Agility at the Micro Level Address Open Strategy’s Process and Empowerment Dilemmas? The Moderating Role of Cognitive Flexibility

S Pitsi, F Farivar

  • Guest Lecture, master’s degree Students in Leadership and Change Management, University of Tasmania, Jun 2025.

Role of Cognitive flexibility in Change Leadership. https://utas.zoom.us/rec/share/lKbp_5wKrkFsQkAp2VCB4XtHhPrxNk8B4f0hQQLEkNr3_2fwZRSF_U9W9I3hNAZj.-hdbTCA3FlRmOHRX?startTime=1748566951000

Supervision

Cos-supervisor: Dr Safoora Pitsi

Excelsia University College

Degree: Master of Business Research

Level: Postgraduate students (Masters)

 

  • Amber Gurung – Exploring the Impact of Transformational Leadership Behaviours on Employee Motivation in the Bhutanese Banking Sector: An Employee's Perspective

Principal Supervisor: Dr. Mahdi Vesal

 

  • Sishir Pandey – Revolutionizing Urban Spaces: The Leadership Role of Biophilic Design Enhancing Wellbeing

Principal Supervisor: Dr. Abdullah Al-Amoodi

 

  • Thinley Dorji – Leadership in Bhutan’s Eco-tourism: Balancing Sustainability and Community Wellbeing

Principal Supervisor: Dr. Abdullah Al-Amoodi

  • Arun Gurung – Impact of Leadership Styles on Generation Z Employee Performance in Sydney’s 5 Star Hotels

Principal Supervisor: Dr. Jae Won Kang

  • Mukesh Suwal – The Role of Biophilic Design in Driving Sustainable Innovation: Leadership and Management Strategies for Smart Cities in Australia

Principal Supervisor: Dr. Jae Won Kang

 

  • Subodh Timilsina – Sustainable Innovation and Strategic Leadership: Creating Business Models for Future Competitiveness

Principal Supervisor: Associate Professor John Ayoade

 

  • Ranjeep Tanwir- Impact of Monetary Policy on Profitability of Banks in Nepal

Principal Supervisor: Associate Professor John Ayoade

  • Mishal Manzoor - Exploring the Financial Literacy of Female University Students Through Self-Assessment: Evidence from Australia

Principal Supervisor: Dr. Issac Akomea-Frimpong

 

  • Tracy Dagoc Garcia: The Impact of Xero Cloud System Adoption on Business Performance: A Comparative Study on the Role of Transformational and Laissez-Faire Leadership

Principal Supervisor: Dr. Mary Amponsah

 

  • Hannah Itopa Emmanuel: Integration of Environmental, Social, and Governance (ESG) Principles for Sustainable Business Performance: A Study of Small and Medium-Sized Enterprises (SMEs).

Principal Supervisor: Dr. Praveena Thevisuthan

  • Ugyen Pem: Research Title: The Role of Transformational Leadership in Building Cognitive Resilience among Migrant-Owned SMEs in Australia

Principal Supervisor: Dr. Mohammad Rahmati

 

Principal Supervisor: Dr Safoora Pitsi

MIT (Melbourne Institute of Technology)

Degree: Master of Business Research

Level: Postgraduate students (Masters)

 

  • Ashish Sapkota- The Roles of Innovation and Technological Agility in the Link Between Entrepreneurial Creativity and Future Venture Size
  • Joyanne Coca- How Entrepreneurial Perception Shape Entrepreneurial Decision-Making and Innovation: Evidence from GEM Data
  • Prabina Sunar- How Current Venture Size Drives Entrepreneurial Innovation: The Mediating Role of Entrepreneurial Perception and the Moderating Role of Proactiveness
  • Alisha Shrestha- Gender Differences in the Relationship Between Entrepreneurial Perception and Opportunity Focus: The Mediating Role of Proactiveness
  • Grace Ivana- Entrepreneurial Perception and Vision in the Mediating Role of Entrepreneurial Intention

 

Grants

2026- Internal Research- Office of Provost, Excelsia University College

Project Title: Cognitive Biase and Decision Making of Leaders

2026- Industry Funded Grant-

Project Title: Mitigating the Biase in AI Decision Making for Employees 

2026- External Research Grant- Applied AI Research Centre, Macquarie University

Project Title: AI Research Centre Pilot Grant